In this age of 24-hour rolling news and almost instant communication, stories can break and be on the screens of viewers around the world with frightening speed.

Faced with what seems like a voracious and predatory media, many organisations seek to keep them at arm’s length, or worse, try to ignore them and hope they will go away.

Yet like the weather, the media is a fact of life. They should not be regarded as a threat, but as an opportunity. Just as a military commander uses the weather to his advantage, organisations that engage with the media almost always benefit.

MILITARY GRADE MEDIA COMMUNICATIONS SERVICES

The British Army’s reputation remains second to none as the most professional and well-trained Army in the world. That reputation is founded on a robust, proactive spirit that values courage and initiative in equal measure. It also relies on a unique and well-proven approach to communications.

The Army calls it Media Operations, a proactive approach to media communications that remains focused on achieving a successful end-state. This emphasises looking for opportunity, even in the face of the gravest crisis.

The Perdix team has been at the heart of developing the Army’s Media Operations skills over the past ten years. Members of the Company wrote the original concept and have delivered it in operational theatres from the fields of Cumbria to the jungles of Sierra Leone.

We know about perceptions and reputations. We have faced the media in good times and in bad, and we have advised the most senior levels of government and the leaders of British industry.